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The 10 Best Landing Page Builders for Affiliate Marketing in 2022

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It’s no secret that affiliates need to create landing pages for their marketing funnels. I even wrote up a guide to one of the most common uses of landing pages: the affiliate bridge page between a traffic source and a sales page. But with so many landing page builders out there, how do you know which you should pick? Leave that up to me! As part of our new series on affiliate marketing tools, I’ve put together this guide featuring the 10 best landing page builders for affiliate marketing in 2022. You’re sure to find a solution that meets your needs in the list below! Join more than 117,000 affiliate marketers!Get expert affiliate marketing insights delivered right to your inbox. Plus, subscribe now for a step-by-step guide to getting started on ClickBank!Best Landing Page Builders for Affiliate Marketing1) ClickFunnelsSince Russell Brunson founded ClickFunnels in 2014, it has grown into one of the most popular landing page builders. With over 100,000 active users and $14.6B+ in processed sales, ClickFunnels has a truly impressive track record!ClickFunnels offers two plans:Basic Plan: $97/mo or $80.84/mo (billed annually)Platinum Plan: $297/mo or $247.50/mo (billed annually)The major differences between the two plans are:Basic Plan – $97/moPlatinum Plan – $297/mo20 FunnelsUnlimited Funnels100 PagesUnlimited Pages20,000 Monthly VisitsUnlimited Monthly Visits3 Payment Gateways9 Payment GatewaysEmail SupportPriority SupportFunnelFlix (1)FunnelFlix Platinum (1)–Follow-up Funnels (2)–Weekly Hackathons (3)–Backpack (Affiliate Tools) (4)Notes:(1) FunnelFlix is a video training platform.FunnelFlix Platinum gives you “access to every course and training module for all things funnels, marketing, systems, traffic, sales, copywriting, business strategy, and peak performance.”(2) A Follow-Up Funnel is used to send follow-up messages to contacts on your ClickFunnels email lists.You do not have to use the ClickFunnels autoresponder. Many popular autoresponders, such as Active Campaign, Aweber, Constant Contact, ConvertKit, GetResponse, and MailChimp integrate with ClickFunnels.(3) Hackathons are funnel-building training with live coaching.(4) Backpack is an affiliate management tool that helps you set up your affiliate program, manage, and pay commissions. (As an affiliate marketer, you do not need it)Free Trial: Yes – 14-day trialRefund Policy: 30 day money-back guaranteePros:Unrivaled marketing supportFree 14-day trialHighly rated on Trustpilot.comReliable software3rd Party autoresponder integrationSimple drag-and-drop page editorCons:High price pointLimited training available for Basic PlanMany bells and whistles you might not needNot specifically geared toward affiliate marketingSupport: Available through their Help Center and Facebook GroupOne of the things I admire about Russell is he bend over backward to help online marketers succeed. For example, he published the “Secrets Trilogy” – it comprises of DotCom Secrets, Expert Secrets, and Traffic Secrets.The books are available to anyone and helpful regardless of the landing page builder you use. Russell often runs promotions where you can order the books free of charge and only pay for shipping. Below is my copy of Expert Secrets.Most landing page builders provide a solid platform for building landing pages. However, ClickFunnels does not only provide a platform – they also offer unrivaled marketing support for their customers!ConclusionClickFunnels is one of the best and most popular landing page builders out there.However, due to its high price point and features geared toward product creators, it may not be the best choice for affiliate marketing.For example, as per their home page:“ClickFunnels gives you the tools and strategies you need to market, sell, and deliver your products online.”and“Create beautiful pages and funnels that are pre-designed to walk your traffic through each step of the sales process, and convert them from visitors into actual paying customers who benefit from your products.”If you are selling a product and need a shopping cart with 1-click upsells, different payment gateways, and your own affiliate program, ClickFunnels is a great choice. (Then again, so is ClickBank, if those are what you’re looking for as a product owner or seller!)Bottom line: it’s hard to justify paying $97 or $297 per month for features you don’t absolutely need as an affiliate.If you want access to ClickFunnel’s video training platform and live coaching sessions, it might be worth signing up for a free 14-day trial. The training they offer could benefit your affiliate marketing efforts!2) HighLevelHighLevel was founded in 2018 by Shaun Clark. The HighLevel dot com domain name was unavailable, and he registered GoHighLevel.com instead. To this day, some people call the company HighLevel while others use the name GoHighLevel. HighLevel focuses on helping agencies through their all-in-one sales and marketing platform. However, their platform is also suited for small business owners and marketers.With HighLevel, you can create landing pages and funnels to collect and nurture leads. You can even import funnels from ClickFunnels. However, whereas ClickFunnels is all about funnels, this is only one of many features offered by HighLevel.The platform enables you to achieve the following:Capture leads – Capture leads through landing pages, surveys, and forms.Build relationships – Automatically message leads via SMS, emails, Facebook Messenger, and more.Convert prospects – Built-in tools help you to collect payments or schedule appointments.Price: $97/mo – $297/moThe two most popular plans are:Agency Starter Account: $97/moAgency Unlimited Account: $297/moYou can use the Starter Account to set up a single account for your agency or one client.With the Unlimited Account, you can create as many sub-accounts as you want. And it includes a branded desktop app – you can customize the look and feel of the platform.Free Trial: Yes – 14-day trialRefund Policy: No refundsPros:Free 14-day trialHighly rated on Trustpilot.comReliable softwareGreat product support teamCons:High price pointMany bells and whistles you might not needSteep learning curveGeared toward agencies, not affiliate marketersSupport: Online chat and toll-free phone numberConclusionI highly recommend HighLevel CRM software as one of the best white-label sales and marketing platforms for digital agencies, consultants, and small business owners.They offer an impressive list of features and in-house integrations, from automating client acquisition and onboarding to sending them automated voicemails wishing them happy birthday. The downside is it has a steep learning curve because it is such a comprehensive tool.From an affiliate marketing perspective, it’s undoubtedly a good tool for building landing pages and funnels. However, paying $97/mo or $297/mo for the ability to build landing pages and funnels is probably a bit over the top. It’s like buying 50 gallons of paint when you only need 10 gallons.3) ConvertriConvertri was founded in 2015 by Andy Fletcher. Their claim to fame isn’t only that they offer robust landing page software but that pages created using their platform load fast.According to Convertri, their accelerated page technology builds the fastest landing pages on the web.Considering that the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds, it is an important feature. It allows you to get more leads from the same ad spent.Price: $99/mo or $75/mo (billed annually)Features:250,000 Impressions/Month*25 funnels250 pages10 Custom Domains10 Team Members400+ Templates20 Videos Hosted100GB/mo Video BandwidthUnlimited ProductsSplit TestingSSL* You can add extra traffic to your Convertri account for $30/250k impressions.Free Trial: YesRefund Policy: 30 day money-back guaranteePros:Fast-loading landing pagesHighly flexible page editorFree trialValue for moneyCreate high-converting video pagesIdeal for new and intermediate affiliatesCons:Support: Available via email and through their Facebook GroupConclusionConvertri does not come with as many bells and whistles as some other landing page builders. But what they DO offer is top-notch. And with fewer features come fewer headaches, minimal software bugs, and a shorter leaning curve.They are not trying to win the race for the best landing page builder with the most features. Instead, they focus on continuously improving and perfecting their product offering.For affiliate marketing purposes, they offer ALL the tools you need to build great landing pages!Some of the many things that impress me about Convertri include:– Flexible page editorTheir page editor gives you the flexibility to build your landing pages the way you want to. For example, there are no sections or columns you need to consider. You can take the element you want and put it where you want it.– Value for moneySome landing page builders offer you a limited entry-level plan and a significantly more expensive comprehensive plan. And there are always one or two features you need in their comprehensive plan.Convertri has only one package that includes everything (and more) you need for affiliate marketing.– Video pagesIn a previous article, I spoke about affiliate marketing on YouTube. Nothing converts like video, and Convertri has taken it to the next level.For example, you can make “buy buttons” appear only after a period of time, or lock your content behind a lead gate. And as a bonus, Convertri claims their player loads 10x faster than a YouTube embed. Here at ClickBank, we’ve had a long-standing partnership with Convertri and can definitely recommend them to affiliates looking to build quality and quick landing pages!4) UnbounceFounded in 2009 by Rick Perreault, Unbounce was the first landing page builder on the market. Today, they serve over 15,000 businesses.They mainly focus on the following industries:EcommerceAgenciesSmall BusinessesProfessional Services Unbounce offers four plans:Launch Plan: $90/mo or $81/mo (billed annually)Optimize Plan: $135/mo or $122/mo (billed annually)Accelerate Plan: $225/mo or $203/mo (billed annually)Concierge Plan: Starting at $575/mo or $518/mo (billed annually)All plans offer unlimited landing pages, popups, and sticky bars.The major differences between plans are:Launch PlanOptimize PlanAccelerate PlanConcierge PlanUp to 500 conversionsUp to 1,000 conversionsUp to 2,500 conversions5,000+ conversionsUp to 20,000 visitorsUp to 30,000 visitorsUp to 50,000 visitors100,000+ visitors1 domain5 domains10 domains25+ domainsFree Trial: Yes – 14-day trialRefund Policy: No refundsPros:Free 14-day trialTime-tested softwareIncorporates AI technologyCons:Limited resources on entry-level planHigh price pointMany bells and whistles you might not needNot geared toward affiliate marketingSupport: Available through online chat, toll-free phone number, and emailConclusionUnbounce, like most landing page builders, is not necessarily geared toward affiliate marketing, but affiliates can still use it to create great landing pages.What I like the most about Unbounce is how their AI technology can help your landing page convert better by optimizing traffic. For example, Unbounce routes your visitors to the best landing page for people like them. They claim that, on average, this can lead to 30% more sales and signups.What I don’t like about Unbounce is that the above feature, and even basic features like A/B testing and performance reports, are not offered on their entry-level Launch Plan. For $90/mo, it should be. Instead, you must pay $135/mo for their Optimize Plan to access it.5) InstapageInstapage was founded in 2012 by Tyson Quick. According to Instapage, their customers have created 3M+ landing pages for 4 billion unique visitors and have achieved an average 400% lift.Their platform includes six products built specifically to help you increase your advertising conversion rates:Landing Pages – Create relevant landing pages.Personalization – Boost engagement and conversions for ads and target audience.Experimentation – Optimize landing pages through heatmaps, A/B tests, and analytics.AdMap® – Visualize ad campaigns and connect ads to relevant landing pages.Collaboration – Launch campaigns faster with efficient workflows for teams.Page Speed – Fast landing pages that load nearly instantly.Price: $199/mo or $149/mo (billed annually)Free Trial: Yes – 14-day trialRefund Policy: Only eligible for a refund within 24 hours of placing an orderPros:Landing page personalizationFree 14-day trialBuilt for marketersCons:High price pointLimited resoucesSupport: Available through online chat or email (create a ticket)ConclusionInstapage calls itself the most advanced landing page builder and claims it can help you get 400% more from your digital ad spend. Whether or not these claims are accurate, they do have a solid platform. However, I could not find any user reviews confirming they get 400% more from their ad spend using Instapage.What I like the most about Instapage is its personalization feature. It helps you to connect better to your target audience, which I believe can boost conversions. In addition, they do not place a cap on conversions, unlike some other platforms.  Their Building Plan includes unlimited conversions and domains, 30,000 unique visitors per month, and 30 published landing pages. If you require more resources, you can pay extra for what you need.Overall, Instapage is a good landing page builder. However, paying $199/mo to publish only 30 landing pages still seems like a steep price to pay.6) LeadPagesFounded in 2012, Leadpages was one of the first no-code, drag-and-drop platforms for generating leads online. It has since grown to serve over 40,000 small business owners worldwide.Leadpages offers two plans:Standard Plan: $49/mo or $37/mo (billed annually)Pro Plan: $99/mo or $74/mo (billed annually)Both plans offer 40+ standard integrations, a 1-on-1 onboarding call,  and unlimited landing pages, leads, traffic, pop-ups, and alert bars.The integrations allow you to connect with tools you might already be using such as MailChimp, Google Analytics, Infusionsoft, WordPress, etc. And you can access 1,000+ apps through Zapier.If you need more than what the above plans offer, Leadpages has an Advanced Plan. It comprises a master account and five client accounts, each loaded with Pro Plan features and advanced integrations.The major differences between the Standard and Pro plans are:Standard Plan – $49/moPro Plan – $99/mo1 Site3 SitesTech SupportPriority Tech Support–Online Sales and Payments (1)–Unlimited A/B Split TestingNotes:(1) Online Sales and PaymentsYou can include third-party payment options, such as Paypal and Shopify,  for your buyers using their shopping cart process. Either use Leadpages’ HTML widget and their embed code or link directly from a button to their shopping cart.However, for a seamless checkout experience, choose the Pro Plan to use Leadpages’ Checkouts by Stripe integration. It enables you to take credit card payments directly from your landing pages and gives your buyers a better shopping experience.Free Trial: Yes – 14-day trialRefund Policy: 7 day money-back guaranteePros:Free 14-day trialHighly rated on Trustpilot.comValue for moneyReliable platformCons:The Standard Plan has limited featuresSupport:Standard Plan: Email supportPro Plan: Phone, chat, and email supportConclusionLeadpages is a solid choice if you are looking for a reliable landing page builder.Most landing page builders are intuitive and enable you to position elements on your page through their drag-and-drop page editor. And Leadpages is no exception. However, if you are a new or intermediate affiliate marketer, the process might not be as easy as it seems.What I like about Leadpages is that you can schedule a 1-on-1 onboarding session with someone on their Customer Success Team. It can help shorten the learning curve and get you off to a good start, fast.At only $49/mo, their Standard Plan is hard to beat. It does not offer a seamless checkout experience as their Pro Plan does. But for affiliate marketing purposes, you do not need a shopping cart as you are not selling anything. 7) Thrive ThemesThrive Themes was founded in 2013 by Shane Melaugh and Paul McCarthy. Thrive Suit is a collection of WordPress plugins, including a page builder for self-hosted WordPress.org websites. (Thrive Themes does not work with WordPress.com blogs)It falls outside the scope of this post to give a detailed review of all their plugins. The two plugins that are the most relevant for affiliate marketing purposes are:Thrive Architect – A visual editor for WordPress that comes with 352 conversion-focused landing page templates and over 800 block templates. With this plugin, you can create completely customizable sales pages, opt-in pages, webinar pages, and more.Thrive Optimize – The A/B testing add-on to Thrive Architect. Price: Thrive Suit costs $99/quarter or $299/yearThrive Suit includes their entire suit of integrated plugins, including Thrive Architect and Thrive Optimize.You can buy Thrive Architect separately for $97/year. And if you want Thrive Optimize as well (recommended), you can buy both plugins for $167/year.Free Trial: No free trialRefund Policy: 30 day money-back guaranteePros:Cheaper than most landing page buildersSelf-hosted on WordPressOnly buy the plugins you needBuilt by and for DIY entrepreneursCons:Some plugins can’t match competitorsSupport: Available via email or their Facebook GroupConclusionWordPress is the world’s most popular content management system. And it is free to install on your self-hosted blog or website. If you want to create an authoritative website and monetize it through affiliate marketing, WordPress might be your best option.Thrive Themes gives you all the tools to build a professional-looking website and high-converting landing pages.What I like about Thrive Themes is that, unlike other page builders, you do not have to pay for an expensive plan that contains tools you do not need. They do not offer all the features that other page builders have. However, they are a cost-effective solution for new and intermediate affiliates.In addition, WordPress has over 60,000 free plugins you can choose from to complement Thrive Themes and the performance of your pages.8) KartraKartra was founded in 2018 by highly-respected online marketer Mike Filsaime. It claims to be the “greatest” all-in-one platform for online businesses. And looking at Kartra’s product offering, it is easy to image why they make such a bold claim.Their features include:Checkouts – Sell products or services online and use their secure checkout forms for credit card and Paypal payments.Pages – Create pages using their flexible drag-and-drop page builder containing hundreds of templates.Leads – Build a leads and customers database.Funnels & Campaigns – Create funnels that convert visitors into leads and leads into customers.Email – Create email/SMS marketing campaigns.Memberships – Deliver your content using their drag-and-drop membership portal builder.Surveys & Quizzes – Use lead segmentation and analytics to give customers what they want.Videos – Make offers mid-way through your videos, add lead capture forms, and create playlists.Helpdesks – Support ticketing and live chat, integrated with Kartra Checkouts to provide billing support.Calendars – Schedule one-to-one sessions with customers, all from within one integrated dashboard.Forms – Create lead capture forms with tagging and automation rules.Affiliates – Recruit, manage and track affiliates to promote your products.Agency – Manage customer accounts from a centralized console.Marketplace – Sell your marketing funnels or expert services, or discover resources created by other Kartra users.Price: $99/mo – $499/moKartra offers four plans:Starter Plan – $99/mo or $79/mo (billed annually)Silver Plan – $199/mo or $149/mo (billed annually)Gold Plan – $299/mo or $229/mo (billed annually)Platinum Plan – $499/mo or $379/mo (billed annually)The major differences between the two plans are:Starter Plan – $99/moSilver Plan – $199/moGold Plan – $299/moPlatinum Plan – $499/moUp to 2,500 leadsUp to 12,500 leadsUp to 25,000 leadsUp to 50,000 leads1 custom domain3 custom domains5 custom domains10 custom domains15,000 emails per monthUnlimited emailsUnlimited emailsUnlimited emails50 GB bandwidthUnlimited bandwidthUnlimited bandwidthUnlimited bandwidthHost 100 pagesUnlimited pagesUnlimited pagesUnlimited pagesHost 50 videosUnlimited videosUnlimited videosUnlimited videosSell 20 productsUnlimited productsUnlimited productsUnlimited productsFree Trial: Kartra offers a 14-day trial for $1 and you might get a 30-day if you try to leave the page.Refund Policy: 30 day money-back guaranteePros:All the tools you might need in one placeCons:High price pointMany bells and whistles affiliates do not needSteep learning curveBuggy softwareSupport: Available through their help desk via emailConclusionMike Filsaime has been doing online marketing for as long as I can remember. He used to be a “super” affiliate with a massive email list before shifting his focus to software development. I believe that Kartra has potential, but it’s still relatively new compared to other platforms. The software can be buggy, and support queries often take a long time to be resolved.From an affiliate marketing perspective, Kartra is not a cheap option for building landing pages and funnels, especially as you pay for many features you do not need.You can use Kartra for affiliate marketing, but it is more geared toward product owners.9) SamcartSamcart was founded in 2014 by Brian Moran. The company has an impressive track record. They have over 40,000 customers who have jointly launched 342,000+ pages and sold 9,700,000+ products worth over $2,2 billion.They offer three plans:Launch Plan: $59/mo or $39/mo (billed annually)Grow Plan: $119/mo or $79/mo (billed annually)Scale Plan: $299/mo or $159/mo (billed annually)Samcart offers users unlimited products and pages, courses, video uploads, and memberships. In addition, they have a beautifully-designed templates. Noteworthy differences between the plans are that you need their Grow Plan for post-purchase upsells and order bumps. And if you require cart abandonment conversions, built-in A/B testing, or affiliate software, you need to subscribe to their Scale Plan.Free Trial: Yes – 7-day trialRefund Policy: 30 day money-back guarantee for annual plansPros:Unlimited products and pagesCompetitively priced plansCons:Customer support lackingNot geared toward affiliate marketersSupport: Via emailLaunch Plan – Standard email supportGrow Plan – 1-day email supportScale Plan – Priority email supportConclusionSamcart is a reputable landing page builder, known for their professionally-designed templates and easy-to-use drag-and-drop page editor.What I like about Samcart is that they offer unlimited products and pages, even on their competitively-priced entry-level Launch Plan. However, I believe Samcart can improve their customer service. For example, they invite customers to send them an email or chat with them anytime. However, if you are on their entry-level plan you could wait 24+ hours for a response. And I could not find chat functionality or even a phone number anywhere on their website.One of things that I do not like is how Samcart compares itself to other platforms, such as their Samcart vs. ClickFunnels comparison.For example, Samcart claims they offer recurring subscriptions, and ClickFunnels does not. However, you can create recurring subscriptions with ClickFunnels. They also claim ClickFunnels does not integrate with Zapier, but ClickFunnels does. And they claim you cannot create unlimited pages on ClickFunnels, but you can if you have their Platinum Plan.Regardless of the above, Samcart is a good landing page builder. However, like most landing page builders, they are not geared toward affiliate marketing.10) HubSpotHubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. It is an all-in-one integrated CRM platform that addresses sales, marketing, and customer service. However, you can use it for specific purposes, such as building websites and landing pages.Their marketing hub (for growing traffic and converting more customers) has a free plan and three paid plans, namely:Starter Plan – Starting at $50/moProfessional Plan – Starting at $800/mo (billed annually)Enterprise Plan – Starting at $3,200/mo (billed annually)The landing page feature is only available on the Professional and Enterprise plans.However, you can get access to a free landing page builder and subscribe to the above paid plans if you need more advanced features.Popular features of their free landing page builder include:A WYSIWYG (what you see is what you get) editor that makes building landing pages easyBuilt-in personalization Analytics to better understand your visitorsAn extensive template libraryFree Trial: Yes – 7-day trialPros:All-in-one marketing platformComprehensive list of featuresCons:Steep learning curvePaid plans can be prohibitively expensiveGeared toward large enterprisesSupport:The level of support you get depends on your plan:Free Plan – Available from community forums or through live chatStarter Plan – Customers can get support via email and through advanced live chatProfessional and Enterprise Plan: Customers have access to phone supportConclusionHubSpot is primarily a CRM and not just a landing page builder. It can get the job done but has clear limitations. Free plans are typically good but lack features, and paid plans with advanced features are costly.How to Build Landing Pages With SoftwareLearning to build a landing page using a landing page builder for the first time might seem daunting. However, it is typically a quick and easy process once you get of it. Here is a how to get started video from Convertri that explains the process: Verdict: Which Landing Page Builder is Best?As with most things in life, one size does not fit all. This applies to landing page builders as well. They all have pros and cons depending on your requirements and budget. And they more than likely have features you do not need or are missing features you would like to see. However, for new or intermediate affiliates, we recommend the following platforms: Best Training and Marketing Support: ClickFunnelsResearch suggests the top 10% of landing pages convert 3 to 5 times better than the average. And about 80% of traffic goes to the top 10% of landing pages.ClickFunnels is a leader in the industry. Not only do they provide a solid platform for building landing pages, they also teach how to build the best-converting landing pages.  Fastest loading landing page builder: ConvertriPage load time is an important feature. One or two seconds can make the difference between making a conversion or losing a prospect and wasting your ad spend.Best landing page builder using AI technology: UnbounceUnbounce uses AI technology to help your landing pages convert better by optimizing traffic. They direct your visitors to the best landing page for people like them, which leads to more signups.Best landing page builder for WordPress: Thrive ThemesMany landing page builders have an optional WordPress plugin if you wish to publish the pages you create on WordPress. However, Thrive Themes is a WordPress plugin. They give you all the tools to build a professional-looking website and high-converting landing pages.Best overall value landing page builder: LeadPagesLeadPages offers everything an affiliate marketer might need, such as unlimited landing pages, leads, traffic, pop-ups, and alert bars.Their 1-on-1 onboarding call feature helps shorten the learning curve so new customers can get off to a good start.At only $49/mo or $37/mo (billed annually), their Standard Plan provides a lot of value for money. And with a rating of 4.60/5.00 on Trustpilot, you know you’re dealing with a reputable company.  Special Affiliate Landing Page Builder DealBecoming a successful affiliate marketer takes time. However, by investing in a good landing page builder and knowing how to utilize it to get the best results, you can significantly boost your conversions.Lastly, I want to point out that if you need any affiliate marketing training to take your business to the next level, you can get a bundle that includes some quality affiliate marketing courses AND the Convertri page builder for half off the regular monthly price!To get this deal, you just have to sign up for Spark – find out more about Spark by ClickBank here.

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