ShareASale’s new tool offers stronger brand protection and advanced control over PPC activity

ShareASale has released a new Pay Per Click (PPC) Compliance tool so that both our merchant and affiliate partners can more quickly and easily monitor their PPC campaigns.

For merchants
Our new PPC
compliance tool is powered through Ad
Police, a partner of both ShareASale and Awin Global and a leader in
monitoring PPC efforts across all the internet’s top search engines. The new
launch combines keyword policy creation and monitoring into one easy-to-use
tool, allowing merchants to rest assured that your brand is safeguarded across
all PPC activity. All ShareASale merchants can designate up to three keywords for
free search engine monitoring and using the admin, can quickly view and respond
to affiliates who are in violation of their keyword policy.
By combining keyword policy creation, monitoring, and keyword violation remediation into one admin, ShareASale makes it simple for advertisers to protect your brand and your in-house search campaigns from affiliate cannibalization.
For affiliates
Affiliates seeking to engage in policy compliant search
engine advertising will also see a new admin center for the tool in your account where you
can clearly view a merchant partner’s keyword polices and respond to any detected
violations. Merchants will be encouraged to provide a standardized keyword
policy which affiliates can export from the ShareASale admin or can monitor
programmatically via ShareASale Affiliate API. By making PPC policies more
accessible and transparent, compliant affiliates are able to increase their
revenue by promoting brand partners at scale and reduce the chance of
accidental violations.
We hope that our new PPC Compliance tool will save you time
and give all our partners the freedom to focus on growing your programs rather
than being mired in compliance mitigation.
For any questions, please email ShareASale@ShareASale.com. Find more information on how to use the tool for merchants and for affiliates in our Help Center.

Source: blog.shareasale.com

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